creative messaging work

Here's a little taste of a few marketing and branding films for larger strategic campaigns. Enjoy!

k brew, LLC

From conception to production, this was a labor of love. Meeting and getting to know so many amazing customers who support us every day and hearing stories of what drives them, we sought to communicate what drives us: fueling the passion of everyone who walks through our doors.
key elements:  narrative cinematic style, emotive music and voice over
erich's work:  conceptualization, script writing, story boarding, direction, voice over

k brew, LLC

Our Pumpkin Pie Latte is a customer favorite, seasonally available each fall.  Aiming to announce its arrival in epic fashion, we produced this short promo for social media, having a bit of a go at Starbucks in the process. It yielded an epic response two years ago and continues to generate comments and visits.
key elements:  ironic scene juxtaposition, cinematic style, fast-paced
erich's work: conceptualization, script writing, casting, music bed, direction

knox area rescue ministries

KARM's Corners of Your Field campaign targeted churches in Knox and surrounding counties to increase donations to KARM Thrift Stores.  We were hired to create and execute the COYF rebranding and marketing campaign.
key elements:  sketch style video, narrative voice over, inspirational music bed
erich's work:  branding strategy, management, script writing, story boarding, and directing

inkblot

We created this video montage to close our KARM pitch meeting in order to highlight previous work while adding a personal message.  Thankfully, it sealed the deal and helped us secure the RFP.
key elements:  sketch style, broad scope, fast-paced scenes, engaging music bed
erich's work:  pitch strategy, story boarding, and directing

email campaign analytics

here are a few examples of some subject lines and results from k brew’s email newsletter. the body is a mix of original and curated content about shop happenings, local events, and the occasional product spot. (for those of you who are familiar, think Dave Pell's NextDraft, sans politics)

(Click on each data box for a larger image)

brand identity

here are a few examples of Logo design and brand messaging work from inkblot and thrive marketing.

(Click on each data box for a larger image)

benner law - inkblot client

key elements:  The minimalist, impressionistic “B” and “L,” allude to the sails of a ship and ocean waves - a key component to this firm’s field of practice. Combined with the Byington font, the concept marries a strong, serifed typeface that suggests stability and strength with the soft curves of the abstract logo mark.
erich's work:  client consultation, branding strategy, creative direction (logo and web design)

 

karm thrift stores - inkblot client

key elements:  Hired to complete a brand overhaul for existing KARM brand initiative Corners of Your Field, this logo was one of several campaign elements, along with the video above. Fresh color and angular design evokes both the "corners" theme and house imagery central to the campaign's message.
erich's work:  client consultation, branding strategy, creative direction (logo design, web design)

thrive marketing group - brand identity

Value proposition: My first foray into branding, I sought to concisely embody the entrepreneur’s / business owner’s story while conveying how we were there to help.