Who i am
I’m Erich Mecherle. My professional background is a seemingly non-linear trajectory combining the creative and the analytical. I began in marketing where I worked with campaign analytics and developing data partnerships, but quickly developed a love of branding and creative messaging as writing has always been deeply ingrained in me. I took a foray into financial analysis and technical project management, working with power pivots and large data sets doing financial forecasting and drilling down to solve a variety of problems, but also technical writing and editing.
A few years ago I had the opportunity to invest with a few friends when they founded an amazing local coffee shop that's now thriving. Beyond the equity is the hands-on. I have the privilege of contributing content, PR, and marketing expertise, as well as advising on various business decisions. Through this experience I've learned a tremendous amount about retail, audience engagement, and gained an entirely new perspective on managing costs and employees in running a business. I've also become an insufferable coffee snob.
My most important roles, however, are husband and father. My amazing wife and I have six children (yes, the photo at right is woefully out of date)… well, seven counting our 13 year old Great Dane. I’ve learned more about communication and conflict resolution through parenting than I could ever hope to learn in a thousand books. It’s not without its challenges, but is amazingly fun!
Hobbies? I play a few instruments, write songs, and I'm fascinated by film. Soccer is the greatest sport on Earth, and I watch or play it as often as I can. I love it when people tell me about their lives and businesses. I truly enjoy learning what makes them who they are.
writing with light
Photo (Greek, phōtōs) - light
Graphy (Greek, graphia) - to write
Photography is literally writing with light. I love this! I am, first and foremost, a storyteller.
My father always knew what he wanted to do upon turning 18 years old: apprentice under Frank Lloyd Wright. Wright’s death in 1959 changed those plans, but my dad’s love of architecture was unabated. He eventually went on to practice law, but our home was a treasure trove of books on the greats like FLW and Richard Neutra, as well as works on architectural design and theory. I grew up with photographs of some of the finest architectural creations in existence perpetually at my fingertips.
Then when I was about 10 years old, we took a summer trip to visit family friends in New England, making a stop in Mill Run, Pennsylvania, on the way. There we visited Fallingwater, the masterpiece originally commissioned by Edgar J. Kaufmann and now owned by the Western Pennsylvania Conservancy. This experience was eye-opening. It provided a completely different perspective on all the photos in all the books I'd casually glanced through growing up. The following year we visited Oak Park and other famous FLW sites around Chicago.
These two trips birthed a deeper fascination with architectural design and the photographic representations thereof. It’s my hope that my work evokes in viewers similar emotions to what I recall feeling so many years ago.
working with me
So, what can you expect when working with me? I can make you these promises:
Passion: I will give you everything I've got. I love what I do, and it shows.
Professionalism: I will treat you the way that I want to be treated - kindly, fairly, and honestly.
Attention to Detail: I never overbook and will always take the time necessary to create beautiful images, both on site and in post-production.
Quality: I use Canon professional bodies and lenses, and professional lighting (when necessary), post-process using Adobe software, and always back up files.
Convenience: I provide a proofing gallery for every client with easy downloadability in multiple files sizes.
If you have any questions or would like to discuss a project, please contact me.